Lubomyr W. Kwasnycia Profile

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Lubo is an Senior Associate of Onyschuk Strategic Advisors, and a strategic advisor in corporate & government affairs, specializing in effective communications. He is also the President and CEO of his own firm, Romyr Consultants Corporation.

He is a seasoned public affairs executive with over 30 years of experience, with proven achievements advising clients in both the private and public sector both in Canada and in Eastern Europe and Ukraine. A highly collaborative leader, inspiring superior performance by developing, coaching and mentoring employees. An articulate communicator with a career-long record of working effectively with people of diverse backgrounds and levels of authority. A relationship builder, uniting cross-functional teams and organizations to build consensus and achieve corporate objectives.

He is trilingual, in English, French, and Ukrainian with an understanding of other Slavic languages.

AREAS OF EXPERTISE

  • Entrepreneurial Leader
  • Mentor and Team Builder
  • Public Relations Specialist
  • Government Advisor
  • International Business Developer
  • Former of Strategic Alliances
  • High –Level Negotiator
  • Consensus Builder
  • Policy Developer

CAREER HIGHLIGHTS

  • Founded a boutique public affairs agency called Romyr Consultants Corporation, servicing Fortune 500 companies, both in Canada and in Ukraine. Provided strategic communications advise, crisis communications, issues management, media relations & training for senior executives, implemented strategies and plans.
  • Successfully lobbied foreign governments on behalf of clients in changing legislation and providing a level playing field for foreign investment in telecommunications, consumer goods and the energy sector.
  • Played a significant role in advising senior executives in North America and Europe on political risk, cultural diversity and business strategies in emerging markets.
  • Produced two monthly analytical publications the Romyr Report and RCC Political Review for clients, governments and academia.
  • Created and managed image campaigns for Presidents & CEOs from companies such as: Bank of Montreal, Deak International, North American Trust, ING DIRECT (North America).
  • Collaborated in writing a teaching Manual (first of its kind in the former Soviet Union) on Communications for the Government of Ukraine.
  • Taught senior bureaucrats at the Institute of Public Administration and Local Government (Kyiv, Ukraine).
  • Trained newly appointed press secretaries at The President of Ukraine’s Administration, Regional and Municipal governments.
  • Consultant to the World Bank (Kyiv, Ukraine); organizer of round table discussions on a variety of topics with key influencers.
  • Lecturer at “Executive Guest Lecture Series” at Universities throughout Ukraine.
  • Presenter at International Conferences on doing business in emerging markets.

PROFESSIONAL EXPERIENCE


Romyr Consultants Corporation

President & CEO 1982-Present

Lubo runs his firm and provides counsel to clients in areas pertaining to personalized communication strategies, branding, and identifying key stakeholder groups.

Sample Client Roster in North America & Europe: Leo Burnett Europe, Nestle, Coca-Cola,ING Direct, Shell, Air Canada, Enbridge, AT&T, Utel Lucent Technologies, Bank of Montreal, Special Olympics Canada, Ministry of Foreign Affairs Ukraine, amongst others(see full list in appendix).

Responsibilities & Services:

  • Managing Client relationships
  • Developing corporate communication strategies
  • Managing three international offices (Toronto, New York and Kiev)
  • Training executives with media interface
  • Lobbing governments on behalf of Clients
  • Advising in crisis management
  • Executing corporate, internal/external communication and reputation audits
  • Writing and orchestrated public education campaigns
  • Training senior executives in speech writing and presenting
  • Implementing corporate sponsorships
  • Administering and supervising fiscal budgets

Deak International

Senior Vice President 1983-1987

Responsibilities: lead global communications and public relations departments in Toronto, New York, London, Sydney, Hong Kong and Stuttgart.

Bank of America

Senior Vice President 1987-1989

Responsibilities: lead the North American PR department in Toronto and San Francisco.

Bank of Montreal

Advisor 1989-1992

MEMBERSHIPS

  • International Association of Foreign Affairs
  • United Nations Human Rights Committee
  • Canada Ukraine Chamber of Commerce
  • Toronto Board of Trade
  • Public Relations Society of Canada
  • National Press Club Canada

AWARDS

  • Boston College -Carroll School of Management (for turning around Image of Deak Pereira precursor of Deak International)
  • Bank of Montreal Gold, Silver, Bronze Bank's Annual Report
  • Gold Medal as co-founder and President of the Federation des Groupe Ethnique de Quebec on its 10th Anniversary

APPENDIX: ROSTER OF CLIENTS

Bank of Montreal AT&T Europe Commercial General Norwich Union U.K
Toronto Dominion Bank Deutsche Telekom Europe Aviva U.K./CIS
North American Trust PTT Telekom, the Netherlands AIG Europe
ING Direct USA Lucent Technologies, the Netherlands Coca Cola Atlanta/Ukraine
ING Direct Canada Colgate Palmolive Europe Coca Cola Bottling Europe
KPMG Ukraine Monsanto Europe First Guild Vodka
Air Canada Nestle Europe Environmental Research Institute of Michigan (ERIM)
Finn Air JTI (formerly RJR) Geneva/Kyiv Raytheon U.S.A./Europe
Lufthansa Rothman’s Canada IC Savings
Sipco Energies Canada Leo Burnett Europe Consultec LTD.
JKX Energy U.K. Visage Advertising Ukraine Nafto Gaz Ukraina
Shell Gas U.K./Ukraine Enbridge Inc.